At Daniel Prince you deal directly with experienced jewellers who can advise you on choosing a diamond or coloured gemstone, assist you with bespoke design and ultimately bring your ideas to life! We strive to give you an enjoyable buying experience in a relaxed and private environment.


High ethical standards are at the heart of everything we do. All our diamonds & coloured gemstones are natural and conflict-free and we provide unbiased, transparent advice, allowing you to do your due diligence! Daniel Prince is a proud member of the National Association of Jewellers and is bound by their strict Code of Ethics.

Quality You Can See

We hope to earn your trust through a unique combination of expertise and service. We hand-pick each and every diamond and coloured gemstone especially for you and meticulously handcraft each and every piece of jewellery to exacting standards. We stand behind every piece of jewellery that we make with a lifetime guarantee of quality.

Our Commitment to You

Quality and integrity are the cornerstones of our commitment to your complete satisfaction. That’s why we offer you these assurances. We guarantee the quality of our jewellery for life. We promise to make purchasing jewellery an enjoyable, hassle-free experience. We will do whatever it takes to ensure that you are happy with the quality, workmanship, value and service you receive.

We Look Beyond The 4Cs

Most jewellers focus only on the 4Cs because that is all that most consumers understand, but the 4Cs do not speak of a stone’s overall beauty or desirability! Diamond cutting has always been done by hand and thus remains a true art form, therefore Diamonds can have identical certificates with the same price, but its only when viewed side by side, that their beauty or “make” is revealed. That’s the one diamond we look for!