• Share this page

  • Free Consultation

  • Why Buy from Us?

    ☑ Dedicated Bespoke Specialists
    ☑ Superior Handmade Craftsmanship
    ☑ Micro-setting Experts
    ☑ Ethically sourced GIA Diamonds
    ☑ Fairtrade Gold
    ☑ National Association of Jewellers
    ☑ Free UK Delivery
    ☑ Lifetime Guarantee
    ☑ Full Repair & Restoration Service
    ☑ VAT and Tax Free Shopping
  • Gemmological Labs


Yes, a diamond engagement ring does symbolize everlasting love and a lifetime commitment. But that doesn’t mean you have to spend a lifetime paying for it! What to spend is completely up to you and only you know what makes sense for your particular situation. Fortunately, diamonds are available in a wide range of qualities, sizes, and prices – and each diamond or gemstone is unique – so you’re bound to find one you’ll both love at a cost you are comfortable with.

Although diamond cutters frequently create new shapes to accommodate unusual rough crystals, the most common diamond shapes used for diamond jewellery are round, pear, heart, marquise, oval, emerald and princess cuts. There are other gemstone shapes used as side or accent stones in jewellery, such as baguette, tapered baguette and trillion. You can read more about Diamond Shapes  in our handy guide.

YES. We offer a comprehensive bespoke service, so apart from handcrafting everything it also means we source LOOSE DIAMONDS and GEMSTONES to order too. So do contact us because its all part of the service! We can even set your stone in our “Proposal Ring” for FREE.

We are bespoke jewellers, which means we handpick all our diamonds to order for each client. This enables us to cherry-pick the best cut and most suitable stones for your personal requirements and budget from our network of trusted suppliers. Wherever you see an online inventory of diamonds (e.g. at bluenile or 77diamonds etc), this is a virtual stocklist compiled from the inventory of suppliers all around the world. When you choose a stone, they are “drop-shipped” to you or the online jeweller.

These lists usually consist of undesirable diamonds that cannot be sold through the normal wholesale channels. We have written a detailed guide for consumers looking to understand why diamonds with similar carat and grades differ in price in our Diamond Comparison Guide . Don’t be fooled into choosing the cheapest stone with the carat and grade you desire, you could be paying well over the odds for an inferior stone that may not even be suitable to set in jewellery.

Online diamond merchants that leave the selection of a diamond to their untrained customers, know you have no idea what you’re looking at, and often take advantage of your naivety by charging more, for less. We believe a diamond should be selected by an expert!

Carrying on a family tradition with jewellery is one reason that jewellery is so sentimental. At Daniel Prince we are experts at custom jewellery and we can advise you on the use of your diamonds and gemstones. Technology has improved vastly over the years so modern diamonds will always be more brilliant than old cut diamonds and gemstones.

Yes we have done this on numerous occasions for our customers and we decide whether we can use particular stones on a case-by-case basis. If you can be sure that you are confident that the stone you have bought is suitable for setting in jewellery (e.g. no flaws appear near the girdle or the corners). Please bear in mind that we do charge more for our handmade jewellery when providing your own stones (our handmade ring prices include a 30% discount so if you supply your own stone you will not be eligible for this discount).

As your own item has been made or obtained from elsewhere, we cannot guarantee its nature, including its quality, authenticity, material or construction. Therefore we accept no responsibility for any damage caused, owing to the item’s unknown nature

If the world were perfect we would all adopt the highest standards and stand by them. Unfortunately this world isn’t perfect and discrepancies do occur between diamond grading bodies. Just because a diamond comes with a certificate does not guarantee its quality. Within the jewellery industry it is widely accepted that some diamond grading labs have higher standards than others and even the best labs will still grade a “dog” of a diamond. Having a certificate with a diamond helps determine its credentials but backing that up with informed knowledge from a professional helps give you peace of mind.

Most online diamond stores give an unrealistic or false expectation on prices when compared to real jewellery businesses. Online-only stores like Blue Nile or 77diamonds display a “virtual” inventory of diamonds listed from merchants around the world. Diamonds which cannot be sold through the normal wholesaler channels because they often have undesirable characteristics that most untrained consumers are unaware of. Read our Diamond Comparison guide for more information. These merchants may deal in the ingredients, but real jewellers are the chefs!

Because a round diamond is symmetrical, it reflects nearly all light that enters it. The round brilliant cut has been mathematically researched to produce the maximum brilliance – liveliness or sparkle and fire – variety and intensity of rainbow colours – from the diamond’s natural properties.

A facet is a flat face or plane that has been cut and polished on a gemstone. Facets are placed at varying angles to one another. The placement, angle and shape of the facets are carefully planned and executed to maximize the stone’s inherent fire, colour and brilliance.

Inclusions are the tiny “birthmarks” inside the stone that make every diamond unique. They refer to any mineral or crystal trapped within the diamond crystal at the time it is being formed deep within the earth.

Only to a degree. Sparkle relates to the diamond’s brilliance – the intensity of the white light reflected back to the eye when you look down into a diamond. It is really the cut and proportioning of the stone that determines its sparkle. In some instances, a small white or black inclusion could be reflected within the stone.

The diamond 4Cs of Colour, Clarity, Cut and Carat can be considered independently or collectively. We suggest you consider the value of a diamond based on all four characteristics, but also take into account which feature is most important to you as the buyer.

For the last 150 years, most diamonds have come from Africa. The South African diamond output was unrivaled until 1954 when major deposits were found in Siberia. The biggest diamond discovery in history occurred in 1966 when South Africa’s massive diamond deposits along the Orange River were discovered. Currently, Western Canada is the site of the world’s newest diamond rush. Diamond deposits also can be found in Africa, the United States, Australia and China.

When mining diamonds, it takes approximately 23 tons of blueground – the earth in which diamonds are formed – to yield 5 carats of rough diamond material. Furthermore, only 20% of any diamonds recovered are gem quality, while the remaining 80% are suitable only for industrial purposes.

Yes, but only with another diamond. The diamond is the hardest substance known to man and is almost 100 times more resistant to scratching than the next hardest material.

It very well could. Even though the diamond is the hardest substance known to man, it can still be damaged if struck hard and against the grain. Think of the diamond’s crystal structure as similar to the grain of wood. There are growth lines as well as a “hard” and a “soft” direction. A blow against the grain of a diamond can cause it to crack, chip, split or even shatter. In fact, diamond cutters determine how to cut a stone based on their understanding of the rough crystal’s structure and growth lines.

The benefit of dealing with an experienced and trusted jeweller is that we have your best interests at heart. At Daniel Prince we are committed to our customers being 100% happy with their purchase and therefore we are prepared to move heaven and earth to achieve this. We will make all reasonable alterations to your jewellery until you are entirely satisfied.

Diamonds, at least those worn as engagement rings or other jewellery, should be viewed as an investment in romance alone. While diamonds are incredibly rare, they are at the mercy of the laws of supply and demand. Rarity does come into play regarding price, but buying a diamond is not like purchasing stock. Historically, diamond prices have not fluctuated greatly from one year to the next. That could change, however, if diamonds become more or less abundant over time.

We are a real full service jewellery company and one of the only companies in Britain specialising in entirely in traditional handmade techniques. Established in 2003 by our founder Daniel Prince; and bringing together skilled craftsmen with years of experience at some of the world’s most prestigious jewellers, Daniel Prince of London have the technical ability and network of global contacts to meet all your jewellery needs and to provide the highest quality workmanship, honesty and integrity you can trust.

The short answer to this is No. We handcraft all our pieces to order and you should not simply compare our prices with “Blue Nile” type online jewellers any more than you should compare the prices of a tailor in Saville Row with Marks & Spencer. If you are looking to get the cheapest quote possible, you will be disappointed. However if you appreciate the difference in quality only attainable by traditional handmade techniques then we do compare very favourably with the High-End jewellers of Bond Street and we would be delighted to assist you.

There are many factors that determine the price of a diamond. Most people judge a diamond by its size, colour and clarity, but these are only three criteria of many that will effect on price. The way a diamond is cut can represent as much as 50% of the total price. Other factors like fluorescence can make the diamond appear milky. Some merchants drill and fill diamonds with synthetic material. It is important therefore that you trust your jeweller will know about and disclose these details. If you have a quote for what appears to be an identical diamond that seems well below all the others then beware! As with most things in life, if it seems too good to be true it usually is.

NO. Everything is made by hand not a machine. We make it very clear throughout the website that we are unique in the sense that we make everything in a traditional manner by hand. It is more expensive to make things this way, but we can still compete with the high end jewellers of Bond Street. If you are looking for us to make something cheaper than another jeweller that uses cad and casting then you will be disappointed. We make high quality pieces only for discerning buyers, and that means NO CAD, NO CASTING. sorry!

YES. We only get to meet around 10% of our clients face-to-face so we are used to dealing with clients over email or phone. We will give you as much information as possible so that you feel comfortable about making an informed decision before confirming an order with us.

YES. If you purchase from us in the UK and you are planning on travelling back to a non-EU country, we can provide you with the necessary forms to enable to you reclaim the VAT (currently 20%) at the airport. Ask for details!

True beauty is in the eye of the beholder. Diamonds that may seem to have good credentials can still appear glassy and dull if their cut is flawed. The tiniest variation in the dimensions or angle of a facet can be so important to the way a diamond sparkles. Remember, there are so many different factors that determine the value of a diamond that simply shopping by carat, colour and clarity alone is not enough to ensure an truely informed decision. A responsible jeweller with diamond grading skills will take all the criteria into account before presenting you with a diamond to view, as well as providing the long term service to back it up. Can you be sure that an internet-only seller would do the same?