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    ☑ Dedicated Bespoke Specialists
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When considering the purchase of high-value jewellery, we appreciate that you want to be entirely confident about the integrity and background of Daniel Prince of London before committing to a commission. We are dedicated to providing our clients with an exceptional level of service, from your initial contact to the moment you take delivery. However we also believe it is essential to your peace of mind to know that we are also members of the trade associations and consumer websites listed below. We are committed to adhering to the principles of “best practice” in a transparent, efficient and friendly manner, and it is these characteristics, teamed with our professionalism and expertise that allows us to provide for even the most discerning of clients.

The National Association of JewellersNAJ-30
Daniel Prince Limited is a full member of the National Jewellers Association

The National Association of Jewellers is the new industry association created from the NAG and BJA.

Vision “Our vision is for The National Association of Jewellers to be the UK’s leading jewellery association in supporting and promoting a professional, vibrant, and growing Jewellery Industry”.

Mission “As the UK’s leading Jewellery Association, our mission is to increase confidence in the UK consumer’s purchase of jewellery; through the integrity, professionalism, governance, representation, education, training and creativity of our members”.


BJAlogoThe British Jewellers’ Association  (Now The National Association of Jewellers)
Daniel Prince Limited is a full member of the British Jewellers’ Association – the national trade association of UK jewellery companies and their customers.

We are committed to adhereing to the British Jewellers’s Association’s Code of Ethics and we promise to maintain the highest level of personal integrity, honesty and business ethics and comply with all Government laws and regulations relating to the jewellery industry.


The National Association of Goldsmithsnaglogo150 (Now The National Association of Jewellers)

Daniel Prince Limited is a non-voting member of the THE NATIONAL ASSOCIATION OF GOLDSMITHS (Allied Status).

Established in 1894 the National Association of Goldsmiths serve and support the Jewellery Industry of Great Britain and Ireland.

The Association promotes high professional and ethical standards among its membership to inspire consumer confidence and to enhance the reputation of its members.

There is a Code of Practice to which elected Members must agree to adhere to and by which applicants for membership are judged.


The London Assay Officeassayoffice
The Goldsmiths’ Company, is one of the Twelve Great Livery Companies of the City of London and received its first royal charter in 1327.

Founded to regulate the craft or trade of the goldsmith, the Goldsmiths’ Company has been responsible since 1300 for testing the quality of gold, silver and, from 1975, platinum articles. The word hallmark originates from the fifteenth century when London craftsmen were first required to bring their artefacts to Goldsmiths’ Hall for assaying and marking.

This requirement continues unchanged today and the Company still carries out its statutory function through the operations of Assay Office London where Daniel Prince has its own unique hallmark stamp stored.


gwgThe Good Web Guide

We are delighted to be a “5 Star” recommended company of The Good Web Guide which publish independent reviews of the very best websites and companies on the internet.


Safebuy-RGB-JPG-150pxThe Safebuy Assurance Scheme

There are 5 leading reasons to buy from a SafeBuy member. You can be confident that you’ll have a hassle-free online shopping experience.

All members commit to:

  • Adherence to all relevant UK and EU laws with further benefits such as a 14 day ‘cooling off’ period (where possible)
  • Total privacy of personal data and security of credit card handling
  • Clear presentation of all costs including delivery charges and VAT
  • Effective communication systems with name and address and contact phone number
  • Mediation services for consumer complaints provided by SafeBuy and the Chartered Institute of Arbitrators

Global Blue Tax Refundglobal-blue

The Global Blue Tax Free Shopping sign (formally known as Global Refund) is universally recognized among shoppers.

It is also the symbol for the world´s leading Tax Free Shopping service. Global Blue has offered tax refund services for more than 20 years, and as members Daniel Prince can offer first rate VAT Refund service that ensures complete customer satisfaction from the point of purchase.