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About Daniel Prince of London
Tax Free Shopping - London Jewellers UKDaniel Prince of London supports the Kimberley ProcessBritish Jewellers Association Member - London Jewellers UKGIA Diamond Education - How to Buy a Diamond
We guarantee that our diamonds are conflict-free by purchasing from legitimate sources not involved in funding conflict and in compliance with United Nations resolution, based on personal knowledge and/or written guarantees provided by our diamond suppliers.
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Diamonds: Diamond Shapes
We will hand-pick a diamond
especifically for you, to suit
your requirements and budget!
Hear the word "diamond" and the first image that comes to mind is likely a classic round sparkly gem. No surprise, considering that 75% of all diamonds sold today, particularly engagement rings, are the round brilliant-cut However, if your tastes lean to the less traditional, you can also choose from a wide selection of attractive diamond shapes on the market today. These are collectively known as fancy-cuts.

The shape you choose does not affect the quality of the stone. If the stone is cut well, its brilliance and value endure no matter which shape you choose. The shape of the rough diamond crystal usually dictates the shape of the stone to be cut. All are cut for maximum fire and brilliance, but the shapes of the facets vary with the cut. Because a round diamond is symmetrical, it reflects nearly all light that enters it, making it the most brilliant of all diamond shapes. Fancy shapes are cut to different proportions, so they filter light differently
 
 
ROUND
The full-cut round diamond represents the highest advances in diamond cutting, maximizing fire and brilliance. When in doubt, the round is always a smart choice.
OVAL
The oval is an elliptical shape that is based on the brilliant cut. Because it creates the illusion of length, it is a popular style for a woman with a small hand or short fingers.
MARQUISE
A variation on the brilliant cut, the marquise is an elongated shape with pointed ends. Its shape is flattering to the small hand, making it appear longer.
PEAR
The teardrop-shaped pear makes a beautiful ring. Its cut is a cross between a brilliant and marquise, and is also well-suited to the woman with a petite hand or short fingers.
HEART
The heart-shaped diamond is the most romantic of diamond shapes. It is like a pear shape, but with a cleft at the top. The cutter's skill comes into play in creating a stone with an even shape and a well-defined outline.
EMERALD
The emerald shape is a rectangle with corner facets and broad, flat planes. It is given a step cut creating rows or steps of elongated facets. When selecting an emerald-cut diamond, good clarity and color are essential - in fact, you will rarely see one in lower grades. That is because inclusions and body color are much more obvious in this shape.
PRINCESS
Square-shaped with many sparkling facets, the princess cut is one of the newest choices for the diamond engagement ring. It especially enhances the hand with long, elegant fingers.
BAGUETTE - SIDE OR ACCENT STONE
Baguettes are smaller, rectangular-shaped stones with only a few steps. Baguettes most closely resemble an emerald cut in a much smaller scale. They come in straight and tapered shapes and make attractive accent stones.
Advanced cutting technology is continually generating innovative new diamond shapes. It's all a matter of appreciation for the cutter's artistry and personal taste.
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