Why Buy From Daniel Prince

Stand out from the crowd!

Making a Daniel Prince Bespoke jewel entirely by hand is harder, granted. But there is no other way to make the kind of jewel that I would be happy to put my name to. The kind of jewel that you would be happy to wear. And if that means it takes our Master Jeweller a month to make from start to finish, then that's the way it has to be. You just can't rush perfection!

With the rise in the popularity of the internet it seems like every Tom, Dick & Hairdresser is selling diamond jewellery these days. So what is it that makes Daniel Prince of London stand out from the crowd, and why should you buy from us?

We would like to think that it's because you are a discerning buyer and value the impeccable quality of jewellery that has been entirely made by hand using traditional techniques of Hand-Fabrication. That we have a real address, real expertise, real quality, real photos showing real jewels made by real people right here in England.

What you see is what you get

Sadly though we are one of a tiny minority and we realise we have to compete against so-called competitors in a world of "globalisation", where the vast majority of images you will see are actually "photo-realistic" virtual images that have been generated by sophisticated CAD software, with websites created by IT wizards, listing thousands of diamonds they will never see. But compete we must!

Why are you here?

Because You Want:
• Something unique and 100% handmade just for you.
• Uncompromising quality of workmanship
• A personalised service tailored to your requirements and budget.
• Exceptional diamonds and gemstones handpicked to maximise fire and brilliance
• Perfection, a masterpiece justifiably viewed as a future heirloom
• Conflict Free diamonds and gemstones
• To see real photos of our work!

Because You Dont Want:
• Something assembled from mass-produced components!
• Cheap machine-made imports
• Jewellery that has been copied hundreds of times.
• A "Blue Nile" style virtual diamond inventory
• Something your neighbour or work colleague could buy.
• To be mislead by photo-realistic virtual (CAD) images!
• Jewellery created by an automated machine.

Quality You Can See

Daniel Prince of London earn the trust of our clients through our unique combination of expertise, quality, value, choice and service (and patience!). We hand-pick each and every diamond and coloured gemstone especially for you. We do not carry an inventory of stones, so we have no pressure to sell you only what we have in stock and we are free to search our network of quality suppliers each day and physically view and choose stones for you and you only.

Unusual Engagement Ring - A Daniel Prince original. A real photo of a real ring made by real people.

Diamond Halo Ring - Another Daniel Prince original and a real photo of a real ring made by real people.

This is a Photo-Realistic Image - Jewellery websites should disclose if an image has been generated by CAD software. How can you judge the quality of their workmanship otherwise?

We meticulously handcraft each and every piece of jewellery to exacting standards of quality, using traditional jewellery-making techniques. We promise to:

• Hand-select each and every precious gemstone that is set in each piece.
• Use nothing less than 18 carat gold or 950 platinum
• Use vibrant, genuine rubies, sapphires, emeralds and other natural coloured gemstones.
• Offer unique designs inspired from around the world, both classic and contemporary.
• Ensure our loose diamonds are accurately and independently graded by master gemmologists to exacting standards

We stand behind every piece of jewellery that we sell with a lifetime guarantee of quality.

Excellence & Integrity

We are steadily building a reputation for professionalism and commitment to customer satisfaction. We are confident in our ability to produce high quality jewels and we take photographs of our work that you can see throughout this website.

• We educate our clients so you can make a well-informed buying decision that's right for you.
• We are forthright in presenting and advertising our merchandise.
• We are vigilant in protecting our customers against misrepresented gemstones.
• We support all sanctions on countries that sell diamonds to fund civil wars.
• We will NOT do business with any person or company who does not share this commitment

Our Commitment to You

Quality and integrity are the cornerstones of our commitment to your complete satisfaction. That's why we offer you these assurances:

• We guarantee the quality of our jewellery for life.
• We promise to make purchasing jewellery from Daniel Prince of London an enjoyable, hassle-free experience.
• We will do whatever it takes to ensure that you are happy with the quality, workmanship, value and service you receive.