Why Buy From Daniel Prince
Stand out from the crowd!Making an original piece of Bespoke Jewellery entirely by hand is harder, granted. But there is no other way to make the kind of jewel that I would be happy to put my name to. The kind of jewel that you would be happy to wear. And if that means it takes our Master Jeweller a month to make from start to finish, then that's the way it has to be.
You just can't rush perfection!
Daniel Prince sets new standards of originality in fine handmade jewellery, elevating the art to new heights of grandeur through bold and innovative design, coupled with uncompromising skill and craftsmanship. From the outset, Daniel's vision was to create the most elegant settings possible, with the emphasis on capturing the beauty and essence of the gemstones themselves.
With a myriad of websites springing up offering bespoke jewellery with the opportunity to design your own engagement ring, what is it that makes Daniel Prince of London stand out from the crowd, and why should you buy from us?
We like to think its because you are a discerning buyer and you value the timeless elegance of jewellery that has been entirely handmade using traditional old world craftsmanship, where everything is hand-forged from beginning to end. That we have a real address, real expertise, handpicked diamonds and real photographs showing actual handmade jewellery made by real craftsmen in Hatton Garden London, England.
What you see is what you get
Daniel Prince is one of a handful of traditional jewellery companies specialising in truely bespoke jewellery. We realise we have to compete against so-called competitors where the vast majority of photos you will see are actually computer-generated "photo-realistic" images with websites created by internet wizards, tempting you with thousands of diamonds they will never see, encouraging you into a pick 'n' mix mentality for one of the most important purchases you are ever likely to make. But compete we must!
Why are you here?
- Because You Want:
- To see real photos showcasing our worksmanship
- Something unique and 100% handmade just for you.
- Uncompromising Bond Street quality craftsmanship
- A friendly personal service tailored to your requirements and budget.
- Exceptional diamonds and gemstones handpicked to maximise fire and brilliance
- Perfection, a masterpiece justifiably viewed as a future heirloom
- Conflict Free diamonds and gemstones
- Because You Dont Want:
- To be mislead by fake computer-generated virtual photos
- Cheap CAD/Cast produced jewellery
- Something assembled from mass-produced components!
- Cheap machine-made foreign imports
- Jewellery that has been copied hundreds of times.
- A "Blue Nile" style virtual diamond inventory
- Something your neighbour or work colleague could buy.
Quality You Can See
Daniel Prince of London earn the trust of our clients through our unique combination of expertise, quality, value, choice and service (and patience!). We hand-pick each and every diamond and coloured gemstone especially for you. We do not carry an inventory of stones, so we have no pressure to sell you only what we have in stock and we are free to search our network of quality suppliers each day and physically view and choose stones for you and you only.
Unusual Engagement Ring - A Daniel Prince original. A real photo of a real ring made by real people.
Diamond Halo Ring - Another Daniel Prince original and a real photo of a real ring made by real people.
This is a Photo-Realistic Image - Jewellery websites should disclose if an image has been generated by CAD software. How can you judge the quality of their workmanship otherwise?
We meticulously handcraft each and every piece of jewellery to exacting standards of quality, using traditional jewellery-making techniques. We promise to:
- Hand-select each and every precious gemstone that is set in each piece.
- Use nothing less than 18 carat gold or 950 platinum
- Use vibrant, genuine rubies, sapphires, emeralds and other natural coloured gemstones.
- Offer unique designs inspired from around the world, both classic and contemporary.
- Ensure our loose diamonds are accurately and independently graded by master gemmologists to exacting standards
We stand behind every piece of jewellery that we sell with a lifetime guarantee of quality.
Excellence & Integrity
We are steadily building a reputation for professionalism and commitment to customer satisfaction. We are confident in our ability to produce high quality jewels and we take photographs of our work that you can see throughout this website.
- We educate our clients so you can make a well-informed buying decision that's right for you.
- We are forthright in presenting and advertising our merchandise.
- We are vigilant in protecting our customers against misrepresented gemstones.
- We support all sanctions on countries that sell diamonds to fund civil wars.
- We will NOT do business with any person or company who does not share this commitment
Our Commitment to You
Quality and integrity are the cornerstones of our commitment to your complete satisfaction. That's why we offer you these assurances:
- We guarantee the quality of our jewellery for life.
- We promise to make purchasing jewellery from Daniel Prince of London an enjoyable, hassle-free experience.
- We will do whatever it takes to ensure that you are happy with the quality, workmanship, value and service you receive.
You just can't rush perfection! 







